Dynamic Pricing Solution
WIN IN D2C AND STRENGTHEN YOUR RETAIL RELATIONSHIPS
Built for Brands selling both D2C and through retail. Automate your pricing strategy, protect your margins, and react to market changes immediately. Up to 25% sales uplift, with zero manual effort required.
DYNAMIC PRICING IN A NUTSHELL
TOP FEATURES
YOUR TOOL. YOUR STRATEGY
Implement your individual strategy per country, marketplace and product type.
Daily market intelligence
Daily collection of actual sales prices across all retail partners.
Actionable Insights
Monitor your prices against all market prices. Detect buy box changes in marketplaces. Identify sales uplift potential.
Audit-safe
Approval processes, change history and price details are saved for any future audit or inquiry.
MODULES
FOUR MODULES FOR YOUR PRICING CHALLENGES
MODULE 1: Configure your own pricing strategy
Sticking to Your Own RRP Is No D2C Pricing Strategy
Different countries and marketplaces attract different customers with different price sensitivities. A static RRP ignores all of that. Configure every marketplace individually: which products to price where, how to position against the market, and how to plan upcoming promotions.
Listings configuration
Set up all marketplace-specific strategies: website selections for market price calculations, individual mark-ups/downs, fixed price promotions incl. lead-up prices and post-promotion prices.
Competitor products
Define competitor products to dynamically adjust your final prices based on your brand positioning strategy.
Masterdata support
Pricing requires high-quality masterdata. We help you and your masterdata team identify pricing-relevant gaps and feed accurate information into your in-house PIM.
MODULE 2: UPDATE your prices daily
Stay Competitive Within the Market Every Day
Recalculate your optimal price according to the latest market dynamics and update it automatically or on demand.
scheduled and manual price push
Where are you priced too high? Where are you leaving money on the table? Take direct action where needed.
update every sales channel
Every country, marketplaces with different inputs - no problem.
flexible output formats
Identify which sellers are driving prices on which marketplaces. Monitor your complete D2C landscape in one report.
MODULE 3: monitor your d2c growth
The Complete D2C Pricing Picture
In One Place
See how your prices compare to competitors, retail partners, and your RRP. Identify exactly which sellers are driving price erosion on which marketplaces. Act before positioning gaps become revenue problems.
Spot Outliers
Where are you priced too high? Where are you leaving money on the table? Take direct action where needed.
Pricing Details
Understand exactly how each final price was calculated. Full transparency into the logic behind every pricing decision.
Seller Tracking
Identify which sellers are driving prices on which marketplaces. Monitor your complete D2C landscape in one report.
MODULE 4: Be Auditable, anytime
Automated Pricing. You Have the Final Say.
Prices update automatically across all marketplaces. Every change is logged, every decision traceable. Give precise answers to any question from authorities, retailers or internal stakeholders.
Approval Process
Configure individual approval workflows. Require a second sign-off from a pricing manager before any promotional price goes live.
Change History
Price-decisive data is logged for up to 3 years. Answer any question from authorities, retailers or internal stakeholders with full confidence.
Customizable Access Rights
Grant different access permissions to different team members. Define who can view, change and approve prices directly in your own access management section within the tool or in your in-house access right management tool.
Speed up your revenue growth
Whether you're just curious or ready to get started, we’re here for you. Reach out to Rasmus, our Sr. Director of Catapult Bespoke, for an initial conversation today!
Your Success Is Our Priority
KICKOFF WORKSHOP
We meet in person to capture your individual pricing strategy and all specific requirements. So your setup is right from day one.
PRICING STRATEGY
Unsure about your own D2C pricing strategy? Our D2C business experts help you to set up a pricing strategy fitting your channel goals.
NEW FEATURES
The longer you use the tool, the more ideas you'll have. We develop new features tailored to your specific needs and pricing setup.
OUR TEAM
Built by Experts.
Proven in the Field.
Our solution was developed by the Tech Unit of FRONT ROW, a leading ecommerce agency group, to give their consultants and clients a better way to make data-driven decisions.
Built to support brands, CATAPULT enables them to act faster and smarter with reports that are tailored to team needs and highlight the most impactful actions.
Once it was only available to the agency's clients, today it is also available to you as a SaaS solution. Meet our Retail Hub experts!
WHat our userS say about US
"We can’t imagine working without CATAPULT. We integrated it deeply into our processes, and it radically changed how we run our Amazon business!"
MARC BAUER
Head of Digital Business/ Marketing
"We love CATAPULT! Its intuitive interface lets us focus on strategy instead of manual reporting. With instant insights for our team and leadership, it helps us maximize returns on our doubled Amazon investment."
FARRAH LINDEN
Media DIrec
"CATAPULT offers us incredibly detailed data analysis, even for cross-country comparisons. This allows us to exchange information much better across departments and countries. It has significantly streamlined our daily work and made it more efficient - we're absolutely convinced by the solution."
ELENA GOMES-BUCO
International Amazon Lead
"The [CATAPULT] Bl reports help us quickly identify the root causes behind developments in our business and make better decisions as a result."
PHILIP GRäGER
User & Retail Marketing Home and Garden, Bosch Power Tools
"CATAPULT gives us the flexibility to analyze data in depth and tailor our insights. With customizable time periods and graphs, we can quickly and independently access the relevant information we need. This adaptability, combined with the modular design, convinced us."
Jörg Adelmann
Head of E-Commerce
Strong on Their Own, Even Better Together
Each module delivers strong results by itself. Combining our hubs give you even greater power, helping your brand maximize performance across every part of your Amazon business.
Digital Shelf Hub
Manage your full Amazon shelf performance.
Review your Listing Quality Index, create ASINs efficiently with AI, and measure your Share of Voice across categories and countries. Monitor unauthorized content changes and prioritize actions with the highest business impact.
MEDIA HUB
Maximize your Amazon ad performance and ROI.
Combine Sponsored Ads, DSP, and AMC data in a single view. Track spend, impressions, and audience impact to uncover what truly drives results. Use smart budget recommendations and cross-channel insights to scale efficiently.
PORTFOLIO AI
Optimize your Amazon content 10x faster with Portfolio AI for Amazon.
Upload unstructured product data and let Portfolio AI handle keyword research and ASIN creation fully aligned with Amazon’s algorithms (Rufus + Cosmo) and your brand voice. Multilingual and ready for quality review.
FAQs
Find answers to your most pressing questions.
What is CATAPULT’s Dynamic Pricing Tool?
The Dynamic Pricing Tool calculates competitive prices for all your D2C channels and marketplaces worldwide. It helps you offer attractive prices to direct customers while always respecting your B2B relationships.
Is this solution an out-of-the-box product?
It depends. Our smallest version brings a lot of customizable features with it. Real success starts when you fully customize it to your business needs.
What is the difference to a Re-Pricer?
With CATAPULT's Dynamic Pricing Tool you do not enter price wars. Dynamic pricing is about calculating a competitive and attractive price, not about winning the Buy Box at all costs or compromising your brand positioning and B2B relationships.
Is this solution proven?
Yes. We have successfully deployed projects for both SMEs and enterprise clients. Our sales uplift analyses vary, but on average clients increase their D2C sales by nearly 25%. Automating pricing also helps brands activate more marketplaces than they could manage manually, reaching customers everywhere, at all times.
Who is it made for?
We support brands and manufacturers in growing their D2C channel without undercutting their B2B retail relationships.
We need to be auditable every moment of the year. Is the tool enterprise-ready?
Yes. Every change made in the tool is logged for an agreed period of time, ensuring you can be successfully audited at any point.
How much time does it take to implement?
Implementation time depends on your complexity requirements. The fastest projects go live in roughly 3 months. Before pushing prices live, we make sure everything is properly connected. Some back and forth on masterdata provisioning in the beginning is completely normal.
Can I manually override prices or is everything automated?
Yes. The tool offers options to set manual prices or fixed promotion prices at marketplace level. Prices are recalculated daily, but you remain 100% in control at all times.
I have several D2C channels with different strategies and product listings. Is there a way to keep this differentiation with the tool?
Yes, of course. You can define as many different D2C strategies with different pricing logics for as many channels as you need, across as many countries as you want.
How is the market price calculated?
You define how the market price is calculated and which sources to include. You can also apply mark-ups or mark-downs on specific retailer prices, for example to always be priced 10% above a specific partner.
How can I understand how prices are calculated?
In the "Price Details" section you can view a full flow chart showing how the final price was calculated for every single product. This makes it easy to understand and adjust specific prices directly.
Can I add more features and countries after Go Live?
Of course. We recommend starting with the most urgent features first and adding more after Go Live. Once you have hands-on experience with the tool, you will naturally identify what adds the most value. Additional countries can also be set up after rollout. Note: new countries may come with additional crawling costs depending on the local websites included in your market price calculation.