Last week, I joined Hamburg Media School for their AI & Innovation Day besides Carsten Maschmeyer (Investor), Marco Maas (Datenfreunde GmbH), Isable Lerch (NDR), Arthur Erdman (AI Startup Hub) and more.

My mission: To spark discussion and share insights on how Generative AI is shaping the future of business, content creation, and decision-making.

We at CATAPULT believe that sharing knowledge is essential — especially with the next generation of digital thinkers. That’s why we’re always happy to talk to young talents to explain and exchange ideas.

At Hamburg Media School, I offered students a look into what AI already means in the real world and focus on two topics:

• How it impacts how product content is created and localized
• How it’s changing the way management teams work with data

And because we’re CATAPULT, we keep it real — no buzzwords, no fluff. We shared concrete examples of how Generative AI is already making a difference in practice:

• Content AI: We use Generative AI to transform unstructured product data into Amazon-ready listings — fast, multilingual, and tailored to each brand’s tone.
• Management Reporting: We help decision-makers move faster and more confidently, with dashboards that deliver the right context — live, mobile, and without the noise.

But the core message wasn’t about tools. It was this: AI is not a shortcut. It’s a shift.